Head of Marketing
Remote - Europe timezones
Marketing team
The Role
Have you been dreaming of building something that actually moves the needle - not just optimizing another ad account? Do you get a thrill out of seeing numbers climb because of your ideas, your experiments, your action?
We are a small but mighty international team with an even mightier goal - to turn a strong SaaS product into a growth machine. To achieve that we are looking for a results driven strategic yet hands-on marketing leader with a strong affiliate marketing background and a deep understanding of performance channels.
We’re after someone who loves the adrenaline of growth - the kind of marketer who opens Analytics before coffee, launches three experiments before lunch, and tweaks a landing page at midnight because the CTR could be 0.2% higher.
You’ll shape how thousands of SaaS companies grow their affiliate programs and leave your fingerprints all over our next growth chapter. You'll report to an experienced leadership team..ahem, not here! ;) You’ll BE the leadership! This is the perfect role for someone who’s been driving growth hands-on and is now ready to take full ownership - to own the playbook, call the shots, and lead the charge her/him-self.
If you consider yourself high-energy, love bias for action and have ever thought, “I could grow this faster if they just let me run it my way,” - this is your chance.
What You’ll Do
Develop and execute a clear marketing strategy to accelerate customer acquisition and revenue growth.
Build and scale FirstPromoter’s affiliate and partner marketing program, working directly with partners.
Lead all paid and organic acquisition channels (PPC, SEO, content, social, email, influencer, etc.).
Plan and manage the marketing budget, ensuring strong ROI and smart allocation across channels.
Collaborate with the rest of the team to align messaging, positioning, and go-to-market priorities.
Build a data-driven performance culture — define metrics, run experiments, and optimize continuously.
Mentor and lead the marketing team, fostering ownership, creativity, and growth.
Represent the marketing voice in company strategy discussions.
What We’re Looking For
Self-starter with true hunger for results, impact and with an entrepreneurial mindset.
5+ years of experience in scaling digital marketing in a SaaS startup or B2B tech.
Strong track record in affiliate/partner marketing — building, scaling, and managing programs successfully.
Fluency with main marketing digital tools like Ahrefs, Similarweb, Hubspot, MixMax (or similar), affiliate platforms such as TUNE, CJ, PartnerStack etc.
Hands-on experience with Google Ads, Meta Ads, SEO tools, marketing automation, and analytics.
Strong understanding of growth loops, conversion optimization, and funnel metrics.
Analytical mindset and comfort with data — ability to draw insights and make ROI-driven decisions.
Excellent communication, negotiation skills in English and a collaborative, entrepreneurial spirit.
Experience building or leading small marketing teams is a plus.
About FirstPromoter
FirstPromoter helps SaaS and other subscription businesses to easily launch and manage their referral and affiliate programs. We're one of the top affiliate tools in the market, with over 2,000 customers worldwide, ranging from small one man startups to companies with hundreds of employees. We launched 8 years ago, fully bootstrapped and highly profitable from day one. Now, with the backing of strategic investors, we’re entering a new growth phase and looking for a world-class marketing team to help us.
Why join us
Make an impact
Join at a pivotal moment where you can really make an impact — a profitable SaaS company entering its next growth phase.
Learn from leaders
Work closely with an experienced CEO and PE fund partners who value autonomy, results, and experimentation.
Shape a global brand
Shape the marketing direction and brand of a global product used by thousands of companies.
Work your way
Remote-first culture with flexible work setup.
Interested?
Send your application to [email protected]
