Case Study
How neuroflash gained 8000 new users
"It's been gotten a lot easier since the launch of V2 for sure!
Honestly, our work with FirstPromoter currently is very low since we have everything set up: new affiliates get onboarded automatically and we offer to have a call with them."
neuroflash
About
neuroflash
neuroflash is an AI content suite for marketing teams. They offer AI-based text and image creation, specifically for marketing needs, and have become the No. 1 tool for such needs within the DACH region.
In addition, they offer AI based text evaluation with their own models.
Category
AI Tool
Pricing
Free plan available
Employees
11 - 50
Why neuroflash
chose FirstPromoter
neuroflash was looking for an affiliate program a couple of years ago, and FirstPromoter looked good, so they thought they'd give it a try.
Results
neuroflash's results with FirstPromoter
Their top performing affiliates have a steady and high income each month.
Around 15% of their customers come from an affiliate.
They see especially high engagement during campaigns they do together with their affiliates.
neuroflash runs "invite your friends" program via FirstPromoter.
This helps them acquire new users for their app not only by using affiliates, but by treating current users as partners.
Key Tips
Advice for businesses starting an affiliate program
neuroflash shared a few key tips for success:
Investing time in a need setup is super important and will pay off forever. E.g. create different campaigns (e.g. for different countries), create emails and assets, design the affiliate's login page and portal.
Send out emails with updates about your product/ campaigns to affiliates frequently.
If you have questions, ask FirstPromoter's customer support. One of the best supports we have ever worked with, great help!
FirstPromoter can do much more like our "invite friends referral program". Check out what other ideas you/your team might have.
Insights
More insights from neuroflash
How do you recruit affiliates? Quick overview of the channel or process used.
We offer 2 different programs:
Affiliate program - this we showcase on our website and potential affiliates can easily sign up. We ask them a few questions (e.g. How big is your audience? Have you used neuroflash before? Are you an expert or a beginner? How much experience do you have with other affiliate programs?). Once or twice a week, we check the new sign-ups and then manually decide which one to take.
For the referral program, we display this in our app for free users. Those users get up to 1,000 words each month for free, which they can use to write texts. If they want more and do not want to pay, they can invite friends (via FirstPromoter) and if the friend accepts the invite and creates a new account, both get 10,000 words for free.
So I'd say for both programs, the recruitment is very much automated without us doing any advertising here.
Do you use any specific tactics to onboard and activate affiliates?
We have created a full document with everything affiliates need to know and send out onboarding emails. These are 3 emails to the affiliates where we:
1. Show them how to use FirstPromoter, where to find the number of sign-ups, commissions etc.
2. Share all assets + the onboarding doc with them
3. Offer them a call to get to know us and find out what makes sense for them to promote
In the onboarding doc we explain all our features, what arguments they can use, we offer a coupon code they can give to their audiences, and much more.
What are the most important metrics you are following?
Most important metrics for us are the number of new paying customers affiliates bring to us each month and the net revenue amount.
Which features have been the most helpful for your affiliate program?
Allowing to ask questions to affiliates on sign-up to have some sort of filtering right from the beginning
Well-sorted reports (especially since v2).
Different types of programs possible like our referral and affiliate programs.
Overall just easy and intuitive handling like being able to impersonate an affiliate to check things out quickly.
Exceptional Customer Support - there are always questions from different team members, be it marketing, product, accounting and so on.
CS is always quick to help, super available and things just get done. One of our favorite support of any tool we use and makes all the difference.
We have already recommended FirstPromoter to other partners or tools we've spoken with due to the Customer Support.
Did you try other affiliate management platforms? If so, why weren’t they right for you?
We use/used Adcell, but it is outdated and didn't really work for us. It is not as intuitive and didn't help us to earn money or recruit the right affiliates.
