Case Study
How CustomGPT scaled to over $1M with FirstPromoter
"Customer service has been excellent, and the platform itself is very sleek and intuitive. For a growing affiliate program, it's perfect!"
CustomGPT
About
CustomGPT
CustomGPT.ai is a no-case AI platform that enables businesses to easily build and deploy custom GPT-based AI agents from their own content.
Category
AI Tool
Pricing
$89/month
Employees
11 - 50
Why CustomGPT chose FirstPromoter
CustomGPT thought FirstPromoter was the perfect tool to use when starting their affiliate program. As they scaled, FirstPromoter scaled with them and allowed them to have great tracking while keeping costs low.
Results
CustomGPT's results with FirstPromoter
CustomGPT first joined FirstPromoter back in January of 2023. The first year or so on the platform was quite steady from a growth perspective.
They onboarded an affiliate manager in early 2024, and since then the program has skyrocketed.
Overall our program has led to over $1 million in total revenue and an additional 1,400 paying customers.
Key Tips
Advice for businesses starting an affiliate program
CustomGPT shared a few key tips for success:
Understand your audience and the best channels for conversion.
If you're a bootstrapped (not funded) company it is difficult to deal entirely in commission structures, but not impossible. Focus on high converting and even more importantly high-intent traffic.
Insights
More insights from CustomGPT
How do you recruit affiliates? Quick overview of the channel or process used.
We recruit affiliates by using: SEO, cold outreach, affiliate dashboards, affiliate databases, LinkedIn, affiliate forums, SEM, etc.
Do you use any specific tactics to onboard and activate affiliates?
Just a simple nurturing drip on customer.io with resources and positioning assistance. Will hop on a call if needed.
What are the most important metrics you are following?
Clicks, referrals, and customers!
Which features have been the most helpful for your affiliate program?
The dashboard has been great, I also love the sub-affiliate program.
Did you try other affiliate management platforms? If so, why weren’t they right for you?
We're also on Impact.com, but I think FirstPromoter is fantastic for what we need.
