Case Study
How JustCall scaled to $2.4M ARR with FirstPromoter
"Virgil (Founder) worked tirelessly to make sure FirstPromoter is compliant and follows all global ethical standards. FirstPromoter's support and success team is quick to respond and escalate our concerns."
JustCall
About
JustCall
The all-in-one business communication platform that helps you connect with prospects and customers across voice, SMS, email, and WhatsApp.
✅ Connect effortlessly: Handle calls, texts, and even WhatsApp messages – all from a single platform.
✅ Work like a pro: Automate workflows and free up time for your team so they can focus on what matters — revenue and retention.
✅ Become customer communication experts: Use real-time and post-call AI insights to personalize interactions and improve call handle times by up to 40%.
Category
AI Tool
Pricing
$49/month
Employees
300+
$2.4M
ARR
$200K
Per month
1000
Promoters
Why JustCall chose FirstPromoter
FirstPromoter was JustCall's first choice. They chose us for three main reasons:
Cost-effective: Simple and clear pricing.
Integrations: With Stripe and PayPal.
Compliant: FirstPromoter follows all global standards.
"Maxwell (Technical Engineer Lead) and Louis (Head of Customer Success) have been very helpful in responding to our concerns and fixing bugs. Virgil (Founder) worked tirelessly to make sure FirstPromoter is compliant and follows all global ethical standards. FirstPromoter's support and success team is quick to respond and escalate our concerns."
—
Shubham Sood
Affiliate Program Lead at SaaS Labs - JustCall
Why JustCall didn't go for alternative platforms
JustCall tested other tools in the market. They didn't go with them because:
Other tools
Expensive plan
One player had quoted JustCall $50k per year + 3% on every commission processed couple of years ago for the same features they use in FirstPromoter.
Non-compliant
FirstPromoter has all the mandatory certifications and licenses required to operate and store our data.
Poor support
JustCall has shared that they also received exceptional support from the FirstPromoter team regarding bug fixes and feature requests.
Results
JustCall's results with FirstPromoter
Within 3 years of launching JustCall's affiliate program on FirstPromoter, they achieved $2.4M in ARR and have been working with 1000 affiliate partners.
Key Tips
Advice for businesses starting an affiliate program
JustCall shared a few key tips for success:
Launch an affiliate program only after your product has achieved the PMF stage (ARR > $2M).
Use a tool like FirstPromoter to track referrals and commissions. Google sheet is a good start, but it fails as you scale.
Create a compelling offer and reward - perpetual rewards are the most attractive for affiliates.
Insights
More insights from JustCall
We recruit affiliates mainly through these 2 sources: Outbound via email or LinkedIn: We build a targeted list of potential affiliates and reach out to them via Email and Linkedin. Inbound applications: SEO and brand value helps in attracting high-value affiliates to our website who apply for the program.
Do you use any specific tactics to onboard and activate affiliates?
We emphasize booking a discovery call with our team to understand their business and use-case better. Set up an email cadence to familiarize them with our product and best practices. We also share tips and methods to maximize affiliate revenue.
What are the most important metrics you are following?
The north star metric for JustCall's affiliate program since the very beginning has been revenue. Not every affiliate who signs up will generate revenue and a lot of time - efforts in activation and enablement are wasted. So we try to maximize output and revenue from those top 20% of affiliates.
Which features have been the most helpful for your affiliate program?
Our top 3 favorite features have been:
1. Ability to track the revenue generated per affiliate and identify key trends like traffic sources and leads generated.
2. One-click payout to all affiliates with no commissions mark-up.
3. Integrations with payment providers: Stripe and PayPal.
Did you try other affiliate management platforms? If so, why weren’t they right for you?
Yes, we've tested the tools in the market. Mostly we didn't go with them because:
They are too expensive. One player had quoted us $50k per year + 3% on every commission processed couple of years ago for the same features we use in FirstPromoter.
They are non-compliant. FirstPromoter has all the mandatory certifications and licenses required to operate and store our data.
We've also received exceptional support from the FirstPromoter team in terms of bug fixes and feature requests.
