Affiliate Tracking Software: Essential features for B2B tech companies
June 6, 2025
Every successful affiliate program needs a good affiliate tracking software. The right tool makes it possible to track referrals, reward partners, and scale your program with confidence.
But for B2B companies, not just any tool will do. You need features that align with longer sales cycles, high-value leads and a more complex funnel than you’ll find in traditional B2C affiliate programs.
Let’s take a closer look at the essential features B2B companies should look for when choosing affiliate tracking software, and why they matter.
Key Takeaways
- 1B2B affiliate programs need specialized tracking tools built for longer sales cycles and high-value leads.
- 2FirstPromoter offers key features like advanced reporting, API access, and fraud protection made for SaaS and tech companies.
- 3It’s built to scale, with strong integrations, flexible commission setups, and tools that keep data accurate and secure.
What is affiliate tracking software?
Affiliate tracking software helps you manage your affiliate program. It assigns unique referral links to each partner, tracks clicks and conversions, attributes signups or sales to the right affiliate and automates commission payouts.
With the right tool, you can:
Understand which partners drive qualified leads
Automate reporting and payments
Detect and prevent fraud
Must-have features for B2B affiliate tracking
Powerful reporting
Clear reporting tools are key to understanding how well your program is doing. Choose software that lets you customize and view the metrics that matter most.
FirstPromoter offers advanced reporting with 18 data points, allowing businesses to analyze referral revenue, churn, customer metrics, and more. Data can be grouped by days, weeks, months, or years and exported in CSV or JSON formats.
Customizable referral links
You can only allocate resources effectively and maximize ROI by understanding which channels drive the most conversions.
FirstPromoter supports tracking through various channels, including direct URL tracking and sub-id link tracking, allowing for A/B testing and performance analysis across different platforms.
API access and webhooks
For tech companies, integrating affiliate tracking with existing systems ensures data consistency and streamlines operations.
The platform provides robust API and webhook support, facilitating seamless integration with billing providers like Stripe, Chargebee, Recurly, and Paddle, as well as automation tools like Zapier.
Fraud protection
Protecting against fraudulent activities safeguards revenue and keeps the integrity of the affiliate program.
FirstPromoter includes advanced fraud detection features, such as self-referral detection, ad-traffic detection and automatic tracking of chargebacks and refunds.
How FirstPromoter stands out
Compared to other tools like Rewardful, PartnerStack, and Tolt, FirstPromoter offers many features suitable for SaaS businesses:
Advanced commission structures: Supports multi-tiered commissions and customizable reward schemes.
Customizable affiliate dashboard: Affiliates have access to a branded dashboard with customizable elements, enhancing their experience.
Seamless integrations: Direct integrations with major billing platforms and marketing tools streamline workflows, such Ghost, Highlevel, Clickfunnels, Dropfunnels, Thinkific, Samcart, Kartra
EU-Compliant Invoicing: Automated VAT handling and invoicing features for EU businesses.
Emails: Automate your affiliate email marketing. Send broadcast and trigger-based emails with ease.
FirstPromoter offers a powerful, scalable platform designed to meet the needs of B2B tech companies.
With features like real-time reporting, customizable referral links, robust API integrations, and advanced fraud protection, it helps businesses build and manage effective affiliate programs.
