Compelling Hero 

Most programs follow a simple yet effective formula for the hero section: a compelling title, a clear reward, and a strong call-to-action button.

Taap.it includes a video right in the hero section, explaining how their product is easy to sell and offers high income with minimal effort for affiliates.

They also display the number of remaining spots for the highest commission tier, creating a sense of urgency.

These elements humanize the brand by showing the face behind it and make the program more appealing through the fear of missing out.

The How

Once the commission structure is clear in the hero section, the next step is to explain how to join the program and how affiliates will be rewarded.

Tip: Keep it simple. Show that the process is easy and seamless. Most businesses stick to just three steps, like in the example below from Sembly.

To make things even easier, provide affiliates with ready-to-use assets or materials they can draw inspiration from—especially if they’ve worked well in your ads.

But you don’t have to stop at images and video.

For example, Taap.it offers high-converting message templates. You could also provide ready-made email templates to help affiliates get started.

Showcase your business

Top affiliates care about more than just commissions. They want to know your product or service is worth promoting. Highlight your strongest features, like Demio does by showcasing tools that are especially relevant to marketers.

The Why

Affiliates have endless options, so why should they promote yours? Give them a few clear, compelling reasons that make the decision easy.

Beyond high recurring revenue, WildMail lists four key benefits, from exclusive welcome gifts to opportunities to collaborate with their growth team.

Showcase Potential Earnings

How much can affiliates earn? Help them visualize their potential earnings by making it clear and easy to understand.

Taap.it keeps it simple by embedding a calculator directly on the landing page, so affiliates don’t have to do any math to estimate their earnings.

With FirstPromoter, you can create reward tiers that motivate affiliates to aim higher. WildMail takes full advantage of this feature on their page.

Show Support

To keep affiliates engaged, you need to support them. This can include ready-made templates or you can take it a step further.

Launch Control demonstrates this on their landing page by showing how seriously they take affiliate support.

They’ve invested in making the affiliate dashboard easy to use. Affiliates can track clicks, commissions, and full performance reports so they always know what’s working and how much they’re earning.

They also provide promotional assets and even schedule calls with high-potential partners. That level of support makes a real difference.

Don’t gatekeep your ideas as your affiliates' success could become your best growth engine. Demio shows extra transparency by sharing promotion ideas right in their landing page.

Social Proof

Social proof comes as an extra layer of trust. Here you could use logos of important clients you’re working with, or you could interview your top performers to get their reviews and add them to this section.

Here’s an example of how Sembly AI is using social proof: 

FAQs

The FAQs section s is a great place to make things clear, hint at possible earnings again, and alleviate any concerns your partners might have. 

Demio makes sure to answer all possible questions and concerns that could affect an affiliate’s work such as the cookie life, conversion tracking, commission payouts and more.